Began with a word association and sourcing best avenues to market.
Look at several past ad campaigns, as well as music video’s to be inspired.
Experimented with different slide concepts, with different pieces of art.
Client received 20 second ad, social media ad, poster and flyer.
Our research included a thorough examination of Snapchat and Instagram ads, along with a wide array of music videos. One music video, in particular, Wait in the Car by The Breeders, directed by Chris Bigg & Martin Andersen, sparked a surge of creative inspiration and heavily influenced the style we aspired to convey in our final outcome.
What drew us to this music video were its captivating visuals and unique production style. The urban and abstract visuals left viewers with a sense of curiosity, constantly pondering the meaning behind each frame. Simultaneously, the video’s intriguing style, characterised by its rapid pace, presented each frame for only a fraction of a second, effectively captivating and sustaining the viewer’s attention throughout. TikTok and Vine’s emphasis on short-form videos has reshaped content preferences among young people, favouring brevity and quick engagement – something we wanted to use to our advantage.
The 20 second advert required over 100 designed frames, which we had to experiment with. We experimented with different pieces of well-known and more obscure pieces of art intertwining real comments made by people we asked opinions from.
We created a 20 second ad and incorporated that into an Instagram and Snapchat ad, knowing this is where a big chunk of our target audience would be. Within both ad’s, we incorporated “troll comments” to appease the rebellious sides of our audience, however, we did w too outrageous as to not be relatable and disliked by the client.
We supplemented the digital video’s with an A5 flyer, and an A3 poster both of which don our tagline “you aren’t wrong”.